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Adeje council: digital diagnostic of local SMEs 

A specialised team will be visiting participating businesses to carry out the analysis aiming to boost performance through new technologies

The Adeje department of economic development, under Raquel
Rodríguez Alonso, is undertaking a diagnostic of the current state of
digitalisation among the borough’s SMEs (small and medium enterprises). There
is a specialised team currently in place, visiting participating establishments
to boost use of new technologies.

“We live in a global world where use of digital tools is now
becoming the norm, something we have seen particularly during the pandemic and
period of quarantine. It is really important that companies adapt and take full
advantage of all the new technology can offer in opening new niche markets and
advance businesses prosperity and employment for the wider benefit of society”,
commented the councillor.

The project uses an auto-diagnostic method meaning the company
takes an active part in identifying external and internal aspects of their
operations that can be altered or adapted to improve performance.

Phase one will see the team carry out a business census in the
borough, geo-referencing local businesses in Adeje. Representatives from the
companies will be invited to a virtual meeting to assist in the auto
diagnostic, answering specific questions about their company, the
organisational structure, etc.  Once completed and analysed, companies
will receive a strategic plan to help boost their business and the overall
health of the local economy.