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Adeje brings together a local SMART-ECO working group 

The meeting was called to outline the primary conclusions of the Adeje council and to develop and launch a series of questionnaires for local businesses and the general Adeje public

On March 23rd, 24th, 25th and
26th the I SMART-ECO Cooperation Mission will launch, designed to
improve digital competiveness among companies and business persons in the MAC –
Madeira, Azores, Canarias – zone, under the umbrella of the Programme for
Territorial Integration INTERREG MAC 2014-2020 between Spain and Portugal

A technical member of the Adeje council from the department of
economic development under Councillor Raquel Rodríguez Alonso,  and the
president of the AECPA, the Adeje association of businesses ,commercial
enterprises and professionals, representing the commercial interests of the
borough, have been leading the first meeting of the Adeje working group as part
of the SMART-ECO project. During the virtual meeting the group arrived at their
first working conclusions and presented a series of questionnaires for local
businesses and the general Adeje public.

With this working group they are working to define the actions
needed for an intelligent economic digital strategy.  “Adeje’s working
group is made up of different key players in the borough so that we can count
upon relevant perspectives, opinions and expectations so that more can benefit
from the project’s actions”, said the councillor.

The work has been divided into three pillars. In the first place
they are working on a short presentation on the SMART-ECO project, its
motivation, objectives, members, and the working structure. In this regard the
SMART-ECO project is outlined as creating a platform for smart cities to
improve digital competitiveness for companies, small and medium enterprises,
the self-employed and entrepreneurs. This digital transformation of the local
economy will assist companies in growth in regional, national and international
markets and contribute to the economic diversification of economies in the MAC

Secondly, the group presented the method being used for the
evolution of a local Digital Economic Diagnostic, which will be the base for
the local digital economic strategy.   These will be part of the
principal conclusions of the TICC sector (Transformation Digital de la Empresa
– digital transformation of businesses).  In this section the conclusion
was that the borough’s connectivity could be usefully served by attracting
digital nomads, and that those businesses that already had a technology base
can connect with each other through networking, informing others as to the TICC
sector’s relevance and stressing that the TICC sector is also an employment
niche for those currently seeking work.

Regarding the step towards digital transformation, the
conclusion was that the focus should be streamlined for each company, assisting
the integration of those already in the marketplace.  The group reiterated
the importance of each company having a viable online presence, presenting
their product and the work they will be undertaking to improve that digital
presence and positioning, the development of a strong training plan and the
work to recognise the actual real-time needs of the businesses in the borough.