Thrilling surf championship pledges its commitment to the environment
The last day of Cabreiroá Pro Las Américas 2020, reserved for the celebration of the semifinals and finals in the women’s and men’s categories, produced two stars: Pauline Ado and Gaspard Lassonneur, both French surfers.
It proved a very tight final, worthy of the level shown throughout the event on the beach of Playa de las Americas with its famous waves. Both competitors gave their best in a spectacular final in which Pauline ended up dominating, with an incredible wave of 8.27 points.
Pauline, who in the 2018 edition of this same event was in second place, was able to go one step better in this new edition and commented that she gave everything she could to win.
The sea conditions did not disappoint, and the waves were at the height of this grand finale, waves that helped competitors make a great show.
After a vibrant women’s final it was the men’s turn, which featured surfers Jonathan González and Gaspard Larsonneur.
The French surfer began leading the manga, shortly after being surpassed by the canary, although towards the end, Larsonneur got the lead again, taking the sleeve and victory.
Both competitors complete an impressive championship, where they had been leading from the beginning. Gaspard said he got the best score of his career in one of the best weeks of his life and he was very happy with his victory. Jonathan, on the other hand, commented that it has been a very close final, and that in the end, everything was decided in details.
After the championship, the corresponding awards ceremony was held, attended by David Pérez, CEO of Tenerife Tourism, Juan Sebastián Roque, Arona Sports Councillor, Lorenzo Spinelli, Commercial Director of Fred Olsen, José Luis Bouza, Director of Communication of Vithas, Jaime Perozo, Cabreiroá Sports Sponsorships and Ángel Lobo, president of the Canary Surf Federation.
Last year Cabreiroá developed a new initiative called Bosque de Campeones, which, as its representative, Jaime Perozo, explained, is an action that they have within the company’s sustainability axis. They have a series of objectives to communicate and their brand is really concerned about sustainable trends and initiatives and circular economy. From sports sponsorship they try to link these actions to a sports field and this was born from an idea that makes them very excited.
The Forest of Champions tries to meet reforestation objectives to reduce the CO2 footprint in the atmosphere. In each of the championships in which they collaborate as sponsors, which are the Pantín Classic, the Cabreiroá Pro Las Américas and in the Cabreiroá Pro Zarautz, they give a tree that symbolises the victory of each of the winners. That tree is planted in an area near where the championship takes place. And so, little by little they achieve their goal, which is to create an authentic Forest of Champions, where the victory of the riders is symbolised for the future and where they can gradually reforest areas and thus reduce the carbon footprint on the planet.
Crucial also the choice of the tree, since they always try to choose a type of native tree from the area where the event takes place.
So, Cabreiroá Pro Las Américas is much more than a surfing championship. In it, different activities related to sustainability, talks, workshops and even beach cleaning are carried out with the attendees of the event. And now also, the Forest of Champions initiative.