Canaries to face any slowdown “head on”
The Canary Islands are to face the prospect of another global recession head on and will aim to provide better and different services for the tourists rather than trying to attract even more holidaymakers.
Minister of Tourism, Industry and Commerce, Yaiza Castilla says they have virtually given up the fight to compete against the resurgent markets such as Tunisia and Egypt in terms of price and are concentrating their efforts on making their own product the best possible. She made it clear in a parliamentary committee that the objectives of her department for the tourist sector was not for growth but for development.
Detailing objectives, plans and strategies for the next four years, she admitted: “We are facing a scenario of global slowdown due to international situations, which require measures and strategies that cushion their effects on our economy and that, in the medium and long term, strengthen tourism, industry and commerce.”
And the Minister added: “It would be a mistake not to recognise that we start from a negative and complex situation and in which the tourism model followed so far clearly demonstrates an exhaustion. “We know that the price battle with our competitors is lost. Therefore, our path must be that of differentiation, betting on innovative products, and the improvement and conversion of the traditional ones, “ she said.