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Santa Cruz turns spotlight on film industry 

Santa Cruz is the hub of film-making between October 8th and 12th as budding producers from all parts of the world bid to have their work officially recognised.

The XVI edition of the Canary Islands International Film Market (CIIF Market) will aim to repeat the success of previous years when more than 30 feature films have been discovered, with a global investment exceeding 65 million euros.
As a result, Santa Cruz has become a meeting point between European producers, distributors and investors of the highest quality and relevance, as well as a key focus point for Canary producers.
First deputy mayor and councillor for economic promotion and culture, Matilde Zambudio said that until mid-July of this year, about 41 productions have been made in Santa Cruz de Tenerife while last year they were 49.
Director of the CIIF Market, Guillermo Ríos, said these types of initiatives are very important for the industry, because they place Santa Cruz, Tenerife and the Canary Islands in the spotlight of the audiovisual market at a time when It is booming and economic diversification is very important.
“There is no doubt that it is a job generating sector, increasingly formed in the Canary Islands by the way, and that also attracts quality tourism,” said Sr. Rios.
CIIF Market 2019, whose official headquarters will be the Hotel Iberostar Grand Hotel Mencey, will bring together producers, television channels, distributors, as well as other industry agents, with the aim of contributing to its development and becoming a meeting point and space for business to explore new ways of financing and encourage the co-production of projects for the European and international market.
Likewise, in the commit-ment to continue expanding actions and stimulate the cinematographic and audio-visual creation, CIIF Market has wanted this year to give new impetus to the market by inviting Canarian literary works with the opportunity to be presented and evaluated for possible adaptation to the different screens
More than 80 projects and 25 literary works will seek funding.