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Canaries to study change in current tourism model 

The Canary Government and the World Tourism Organisation have agreed on the need to change the current tourism model.

Minister of Tourism, Industry and Commerce, Yaiza Castilla and director of the World Tour-ism Organisation (UNWTO), Manuel Butler have pledged to work towards the improve-ment of the destination “Canary Islands” by concen-trating on aspects such as sustainability, the enhance-ment of connectivity and the study of the consumer model.
This was stated during the debate organised by the Chamber of Commerce of Las Palmas de Gran Canaria on the occasion of World Tourism Day, which was also chaired by the representative and the secretary general of the institution, Santiago de Armas and Luis Padrón, respectively .
Yaiza Castilla pointed to the need to change the current tourism model and stressed the need to “make an in-depth reflection”.
In this context, she explained that one of the main axes of action of her de-partment is “work around the five D model: Diversification, Dispersion, Differentiation, Digitalisation and Offshoring of tourism in the Canary Islands”.
Likewise, she emphasised the importance of adjusting the model to new market needs.
“We cannot forget that in the economic and business fabric of the Canary Islands, tour operators have a considerable weight and we must bet on them, although without excluding other models based on sustainability,” she said.
Manuel Butler agreed on the need for a study and a rethinking of the current model, commenting that “must overcome barriers and transform into a global change that improves the air connectivity and in which the evolution of the consumer is taken into account. ”
Yaiza Castilla thanked the Chamber of Commerce, Industry and Navigation of Gran Canaria for organising a debate on tourism, especially “at a time as relevant as this, taking into account the situation we face.”