Benidorm celebrates U-turn in fortunes
Hotels in Benidorm are hanging up the “full” signs for the first time this year after a U-turn in the popularity of the Costa Blanca despite Brexit and competing destinations.
Tourism leaders in the Valencia region say they were stunned to be hitting 95 per cent occupancy and higher between August 15th and August 18th, dates which are effectively the Spanish equivalent of the British bank holiday weekend.
Hosbec, the hotel association for Benidorm and the Costa Blanca, says these four days could be the best of the whole year and might help to match the record-breaking 2018.
Hosbec, which had earlier forecast a bad year, especially with Brits, says: “These improvements indicate that the 2018 data can almost be matched in terms of hotel occupancy. In terms of income, however, we will be in a somewhat worse scenario than last year because market conditions (competing destinations, Brexit situation in the United Kingdom, falls in German tourism in the Canary Islands and the Balearic Islands) have not allowed us to increase prices or exceed profitability.”
In July alone, Benidorm notched up an hotel occupancy of 89 per cent, with the British market remaining practically stable, virtually the same as in 2018.
Spanish customers are once again the main market in Benidorm, assuming about 45 per cent of the market share in this period and registering around 247,000 overnight stays.
Customers from the United Kingdom remain very stable with respect to the same period of 2018, as 37.6 per cent of travellers staying in hotels in Benidorm are of British origin and in total they have exceeded 207,000 overnight stays.
Within the ranking of foreign visitors, Portugal is in second place with 4.6 per cent, with more than 25,000 overnight stays. It is followed by Belgium with 2.6 per cent, Holland with 1.7 per cent, Romania with 1.5 per cent, France with 1.2 per cent and Ireland with one per cent.