Decrease in Tenerife’s hotel occupancy is “cause for alert rather than concern”
Room occupancy in Tenerife is expected to fall by five per cent this summer but hoteliers say they are “watchful” rather than worried.
The hotel and non-hotel establishments of the island are expected to reach an average occupancy of 78% this summer, a figure that re-presents a fall of five points compared to last summer, according to the Hotel Asso-ciation of Tenerife, La Palma, La Gomera and El Hierro.
This fall in the forecast of hotel occupancy follows the path already started last summer, after the closure of an extraordinary 2017, outside the usual behaviour of the sector. The economic slowdown or change of cycle and the recovery of other competing markets of the Mediterranean arc some of the reasons behind this fall.
Ashotel says is not cause for concern although it is alert to the current trend.
By areas of Tenerife, hotels and non-hotel establishments in the south of the island have the highest occupancy rate in the months of July and August, with 82% (-3 points compared to 2018). With respect to hotels in the north, they plan to reach 68% of their accommodation capacity during the summer season (-9 points), while in Santa Cruz de Tenerife, the estimate is 47% (-14 points).
This downward trend, more pronounced in the north and the metropolitan area of Tenerife, is also reproduced in La Palma, which in 2018 achieved an excellent 92%, when this year the average is 68%.
La Gomera, which usually shows a fairly stable trend and high levels in the summer with local tourism, especially in August, foresees an average occupation of 77% (-11), although as the weeks pass that occupation is higher . In fact, in August, La Gomera is at 84% right now. July shows a lower figure at present, 71%.
El Hierro’s average occu-pancy forecast is 70% and the pattern per month is similar to La Gomera, with August at 80% and July at 60%, data very similar to last year.
Ashotel believes that these signs of falling tourist arrivals are not a cause for alarm and justifies them in the midst of a change in the cycle. However, it does consider it important to continue working for a destination where excellence and quality of service and facilities prevail with a fundamental strategic ele-ment: the urgent commitment to the sustainability of esta-blishments and destinations, keys to continue being the economic engine of the archipelago and to compete in the top positions of world tourism.