Spreading Tenerife’s charms in Israel
A team from the Israeli magazine “Metropolis”, specialising in tourism and travel, has been on the island to produce more than 100 pages on Tenerife as a tourist destination.
The publication will be accompanied by a guide in which it will also address aspects related to its history, culture, art or heritage, and which can be purchased in Israeli bookstores.
During a total of eight days, two professionals of the magazine visited different points of interest of the island with the collaboration of the Cabildo through Turismo de Tenerife.
“ It is an extraordinary opportunity to promote the luxury and family offer of the island within an emerging and high potential market,” said a spokesperson.
“Metropolis”, with more than 20,000 readers per month, has also showed interest in getting to know some of the most recognised professionals in its different disciplines, so interviews were arranged with specialists in art, music and gastronomy on the island. They will also experience first hand some of the most deeply rooted traditions of Tenerife, such as the celebrations for the Canary Islands Day or the process of making the main carpet of Corpus Christi in La Orotava.
This action is added to a large list of activities carried out during the last dates to boost the Israeli tourist issuing market, such as attendance at the International Mediterranean Tourism Fair (INTM) in Tel Aviv in February of this year. At the same time, a presentation of Tenerife was made to more than 60 travel agents, tour operators and media of the country, accompanied by a workshop attended by different companies of the Island.
In 2018, and jointly with the airline Israir, an action was carried out aimed at boosting direct flights and the sale of tourist packages on all types of media: billboards on some of the main streets of Tel Aviv, electronic screens on different points of the city, spots of Tenerife on the giant screen of the Tel Aviv basketball pavilion, advertisements in the press, advertising campaign on local television, etc.