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Tourism companies running outdoor activities in new pledge 

Twelve tourism companies of outdoor activities have adhered to the Charter for Sustainability and Excellence in tourism activities that take place in nature.

The drawing up of the document, promoted by Tenerife Cabildo through Turismo de Tenerife, counted on the signatory entities themselves.

The island’s vice president and Tourism Minister, Alberto Bernabé, explained at a press conference that this initiative, which replicates the successful model of the Charter of Sustainability in Cetacean Sighting, seeks to foster a culture of quality and excellence in tourism services that surround these activities based on the integral sustainability of resources and cooperation between companies and the public sector.

“Nine years ago we started working with sustainability in the activity of whale watching and five years ago we started the Tenerife Walking Festival, which has already become a benchmark in Europe. We also created a manual of good ecotourism practices three years ago and now we are betting on this letter for sustainability in nature, which means that we have been convinced for almost a decade that this model of tourism management must prevail,” he said.

For his part, the president of the Association of Active Tourism “Canary Islands”, Sergio Gonzalez, insisted on the need to enhance the island “as a sustainable tourism space.” Through the Quality Charter, “active tourism companies have an effective tool to give more value to their commitment to the environment.”

The CEO of Tourism of Tenerife, Vicente Dorta, stressed that the adhesion of companies is “voluntary”, but those who do “must commit to meet a number of points included in the Charter.”