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Palma begins its tough stance against drunken tourism 

Happy hours and two for one offers are now officially banned in the Mallorca tourist resort of Palma in a bid to stamp out drunken tourism.

Holidaymakers will also have to abide by tough new measures, including no drink-ing in the street or on the beach, and will be fined up to 3,000 euros if caught.

The crackdown will continue until September 30th when the main tourist season comes to a close.

The ban on unruly behaviour affects Cala Major, Palma centre, the seafront promenade, the main square (Plaza de Gomila) and Playa de Palma.

The local council has designated the five areas as “zones of special tourist interest” which will now be controlled by orders known as “civic use of public spaces”.

Police officers will be out on patrol during the day and night to inform nightclubs, bars and shops about the restrictions. At first, there will be a temporary freeze on fines because of the information campaign but they will be handed out with effect from May.

In the five zones, the encouragement of alcohol consumption will not be allowed which means a ban on happy hours or two for one offers in all venues. Adverti-sing of drinking competitions or excursions will also be vetoed.

There will be special attention to Playa de Palma where promotion reps will not be allowed to hand out leaflets although they will be able to tell holidaymakers verbally. It is hoped this will help to cut out discarded paper which tourism chiefs felt was adding to the resort’s bad image.

In all five areas, the display of alcohol products and their advertising is prohibited both inside the premises and on their terraces or facades, as well as in the public space, when they may be visible from the outside.

Locally, residents say they will be interested to see just how much the measures are implemented because of local election looming in May.