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Magaluf is evolving into a “safe, fun and quiet” resort 

Hoteliers in Magaluf and Palmanova say they are winning the war against drunken tourism with a change of image.

Following a series of measures to crackdown on anti-social behaviour which had plagued the resort, adults and families now represent 73 per cent of holidaymakers within the Hotel Association of Palmanova-Magaluf while the number of young people continues to drop.

However, the price of four and five star hotels has stagnated this summer with just a slight rise in the lesser categories.

The Hotel Association says progress has been made with the transformation campaign started seven years ago and Magaluf is attracting more family and adult tourism, congresses, meetings and sporting events whilst moder-nising hotels and “improving security, coexistence and the reputation” of the destination. Fewer rowdy tourists have been thrown out of their hotels although there were eight falls from balconies, resulting in seven injured and one death. The Mayor, Alfonso Rodríguez described these figures as intolerable. There has also been a ten per cent drop in violent robberies.

The hoteliers believe the “evolution towards a safe, fun and quiet Magaluf” will be reinforced in the 2019 season following the decision of the operator Thomas Cook to suspend their programme for young students.

The nationality of holiday-makers has also changed. In 2009, the British market represented 60%, in 2018 it was 44%; while the Spanish are already 11.3% of customers and Central European 25%.

The length of the tourist season is also being gradually extended, currently reaching nine months of the year. Forecasts for the winter 2018/2019 are for a greater number of open places between November and March

Hotel occupancy has improved by three per cent on 2017 but in some months, was significantly lower. And despite the fact that hotels have ploughed money into improvements, they were still not seeing higher room prices and profitability is being hindered.

Competition from emerging destinations and special offers had reduced the demand for air seats and “compromised” negotiations with tour operators for the 2019 season.

For next year, a lower occupation with equal or lower prices is being predicted and an additional cost added due to the commitments of five per cent wage increases for hotel workers which will also hit profitability.

The hotel association says improvements are being made over bad behaviour ,alcohol consumption and a ban on party boats, though progress on all-inclusive changes is “slow”.