La Orotava market clicks with social network uses
La Orotava market is moving with the times, despite concentrating on agriculture, one of the oldest sectors of the municipality.
Since August, the “Mercadillo Valle de La Orotava” has a new web design at https://www.mercadill-olaorotava.com, specially adapted for easy navigation from smartphone terminals, tablets and PCs, in order to project its positioning on the internet and implementation in social networks.
President of the Association of Farmers, Ranchers and Artisans of the Valle de La Orotava Market, Reinaldo González Ramos said it had been developed by the company 8Webs and incor-porated the latest technologies in Web HTML development and programming language.
“This means users can access quickly, with comfort and guarantees from their mobile phones, tablets or computers,” he explained.
Sr. González said that, in recent years, the Valle de La Orotava Market and its website have grown in visitors and followers. At this point, it means that more than 7,000 people are on Facebook at the Mercadillo, and that an average of more than 1,500 are actively interested in the publications that are made on this social network. The president points out that, according to the Google performance records of last August (most vacation month of the year), 6,997 users “found” the website of the Mercadillo Valle de La Orotava.
The market has also seen its presence on Instagram multiplied, especially amongst followers aged from 24 to 54.
“On Twitter we have also grown, thanks mainly to the tweets of institutions and media that echo the news and reports that we send them,” says Reinaldo González.
He said the data confirmed the strong support of residents to use local fresh products and in most cases, organic.