Accolades as nature hotel in Los Realejos celebrates new-look
Route Active Hotel, a three star hotel located in Los Realejos, is already at cruising speed after extensive renovation and repositioning in the market.
The refurbishment of the 1970s obsolete Bahía Parque apartments has been carried out by Nosolocamas Alliance.
The hotel is focused on a segment of clients called “outdoors lovers” who share values around nature, as well as the desire to enjoy all the experiences Tenerife offers in open environments.
The project has taken one and a half years to come to fruition and involved an investment of around 1.7 million euros.
The hotel has been operating in its new niche market since the end of 2016 but recently hosted its official presentation in association with Ashotel.
The presentation cere-mony, conducted by Miguel Herreros on behalf of the company, was attended by the president of the Cabildo de Tenerife, Carlos Alonso; the Mayor of Los Realejos, Manuel Domínguez; and the president of Ashotel, Jorge Marichal.
The owners of this es-tablishment understood some years ago that the future of their business was going through repositioning and were put into the hands of Nosolocamas Alliance, the strategic consulting of mo-dernisation of tourism companies led by Ashotel.
“We took an idea that it was good for the 70s and 80s to adapt it to today’s client, very well informed, with a lot of freedom of movement and looking for experiences far beyond the sun and the beach,” said Sr. Herreros.
Sr. Marichal said the hotel was “a fantastic example of specialisation and differen-tiation”.
The comprehensive reform works consisted of the rehabilitation of all rooms and common areas, change of interior design, the entire property was made fully accessible, with rooms specifically for people with disabilities. The pool was renovated in an integral way, as well as the facades of the property, landscaping and other constructive elements.
The establishment is today an active hotel aimed at nature lovers and those who wish to live the outdoor experiences offered by the north of Tenerife as a tourist destination. There are 80 comfortable suites and various activities in nature.
Among the most attractive activities, the hotel is located very close to the footpath of the 040 hiking route, the highest level in Spain and reaching the top of Teide.