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Tourism areas urged to get together to plan 2018 strategy 

The mayors of municipalities throughout the Canary Islands are being urged to get together to discuss a new “road map” for 2018 and the way forward for tourism.

The First Conference of Tourist Municipalities of the Canary Islands will take place in June and will be structured around various presentations to analyse the main issues affecting tourism.

The Association of Tourist Municipalities of the Canary Islands (AMTC) held its ordinary general assembly in San Bartolomé de Tirajana, Gran Canaria.

Those present included the mayors of Adeje and San Bartolomé de Tirajana, José Miguel Rodríguez Fraga and Marco Aurelio Pérez Sánchez, who hold the Presidency and Vice Presidency respectively; as well as the mayor of Mogán, Onalia Bueno García. The municipalities of Arona and Guía de Isora were represented by their councillors of tourism, David Pérez and José Miguel Mesa.

This was the first meeting following a joint stand at the International Tourism Fair of Madrid which was evaluated as “very positive”.

Repeating the experience in the next edition has not been ruled out but the decision will be made following a full assessment.

In addition to the municipality of Pájara, whose mayor Rafael Perdomo joined the meeting, five other municipalities have already had various contacts with the AMTC to analyse their objectives and goals and begin the integration process in the coming months.

The mayors considered that the Fitur stand fully met the stated objectives: to provide the necessary infrastructures to the tourism managers of the five municipalities to carry out their work meetings, as well as to have greater promotional visibility during the five days of fair. They also valued the presence of numerous busi-ness representatives at the AMTC stand, both from Tenerife and Gran Canaria and from Fuerteventura, as well as various professional entities such as the Hotel Directors Association, which requested to seek ways of collaboration between both entities.

The role of municipalities

Among the actions that the AMTC will launch throughout the year, the meeting of the AMTC focused on advancing the programme and content of the first Conference of Tourist Municipalities of the Canary Islands.

The event will be a one day forum and will take place in Adeje. It will be open to the participation of all the touristic municipalities of the Canary Islands, regardless of whether they are integrated or not in the AMTC. In fact, it is already working with various municipalities on the content to be discussed, around various papers that will go from socio-economic sustainability, in addition to environmental; the solution to common challenges to tourist municipalities; the analysis of the carrying capacity of the Canary Islands; the process of digitising destinations; training and employment, as well as the social benefits of tourism; the holiday rental and the coexistence between the resident and the visitor, without forgetting gender issues related to the management of the tourist activity.