Surfing success as eyes of the world turn on “Las Americas Pro”
Tenerife has proved a surfing success after the “Las Americas Pro” was followed by more than 19.3 million people worldwide, 80 percent outside of Spain.
The spectacular event, with which the Canaries returned to the world circuit with the help of Arona, generated an advertising value for the municipality equivalent to more than 1.4 million euros with an important impact through social networks and media, both online and traditional.
Europe, the United States, Australia, Brazil and Japan are at the top of the ranking as countries of origin of those who followed “The Americas Pro Tenerife” through online media.
The scoring test for the world surf circuit “Las Ame-ricas Pro” was a success for Arona and its tourism promotion strategy, as re-vealed by the audit carried out to measure the impact of this sporting event around the world, both through visualisa-tions through social networks and online media as well as its diffusion in traditional media.
The data indicate that throughout the entire week that the event lasted, it was followed in online media and social networks by more than 19.3 million people around the world .
Organised by Arona council, Tenerife Cabildo and the Government of the Canary Islands, “Las Américas Pro” was held in Playa de las Américas between January 29th and February 3rd in the municipality and, with its celebration, the islands returned to the world circuit of scoring surfing, which had been absent for several years.
The participation of Arona in this circuit is part of the new promotion strategy promoted by the Mayor, José Julián Mena, and the Tourist Board, led by councillor David Pérez, which seeks to position the municipality as a national and international benchmark in the organisation of major events, always linked to various values, such as sustainability.
The main age profile of those who followed the test was that of people between 25 and 44 years old (62%), mainly men (81.5%) and from Spain, the United States, Brazil, Australia, France and Japan.