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Easter showcase for Tenerife 

Island promotes its traditions for tourist appeal

Tenerife is gearing up to celebrate Easter in the way it does best: traditional plays, religious acts and processions.

Hundreds of thousands of people, locals and holidy-makers alike, are expected to travel to all parts of the island for the “Semana Santa” activities.

Leading the way will be the municipalities of Adeje, La Orotava, Puerto de la Cruz and La Laguna which are always top of the list for spectacular celebrations.

But towns and villages inbetween all have their own festivities and are calling on visitors to give their support to events which add to the tourist appeal of Tenerife at a time when the Canaries face renewed competition from the resurgent markets of Turkey, Egypt and Tunisia.

It’s going to be a mixed Easter weather-wise with sunshine, clouds and possibly a few showers in some areas but the prospects are good in the south for a scorching Easter Sunday.

“Tourism, faith, religion and heritage” will be the key themes for Adeje which celebrates a full Holy Week.

The Mayor, José Miguel Rodríguez Fraga said the municipality managed to combine modernity with tradition with an appeal for all ages. This is reflected in a new and unique event, a children’s procession on March 24th in Los Olivos from 5pm.

The highlight, of course, is the recreation of the Passion on Good Friday, March 30th from noon (but arrive early because of the massive crowd!) Full programme on www.adeje.es

The Holy Week of La Orotava aspires to be a Festival of Tourist Interest in the Canary Islands and is already a benchmark in the Canaries and is described as “a true exponent of art, history, tradition and devotion.”

A promotional brochure is published in several languages with information about the main processions of La Orotava. This triptych is distributed in hotels on the island and in the Municipal Tourism Office, in order to reach as many tourists as possible.

Although it has always been an attraction for visitors, in recent years there has been a notable increase in tourists visiting during Easter week. Celebrations started on March 16th and run to Sunday, April 1st (see www.laorotava.es)

Puerto de la Cruz also regards its Holy Week as of great importance and believes the programme showcases all that is best in the municipality for visitors. There will be several processions and a full programme on Maundy Thursday and Easter Friday.

Granadilla de Abona is staging “Apasióna-T”, a pro-gramme of leisure activities aimed at the general public during Holy Week in the coastal area of the municipality. This initiative will be developed, specifically, in El Médano and Los Abrigos, from March 23rd to 31th, and includes routes, talks, cinema, fair and musical performances, among others.

There will be outdoor cine-ma, musical concerts, a photo-graphic exhibition, walks, children’s entertainment and more to “take advantage of the great influx of visitors” over Easter (see http://www.grana-dilladeabona.org/).

Thousands of people will also flock in to La Laguna (see http://www.aytolalaguna.com for full programme in English) with dozens of processions spread over Holy Week and a range of associated events.

Arona too has an Easter programme from March 23rd to April 1st in all parts of its municipality.