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Santa Cruz making huge leaps forward as a tourism star 

Santa Cruz has made great leaps forward in its bid to become a tourist city and place itself on the world map.

This is the view of the Mayor, José Manuel Bermúdez who said the capital has great potential and stressed the importance of joint initiatives between the public and private sector.

He was speaking during a presentation of the city’s tourism campaign at the II Networking of Tourist Marketing.

Sr. Bermudez said that the capital of Tenerife is going through a good time from the tourist perspective and that it is in a position to take a new and great leap to consolidate its position in the sector.

He praised all those who had been involved and expressed his appreciation and gratitude for their colla-boration, commitment and dedication “to achieve objec-tives that, without a doubt, we all share.”

He advocated creating a network of professional contacts – precisely one of the objectives of the meeting – and to weave an efficient and productive work system.

During his speech, the Mayor acknowledged that the holding of forums such as this was unthinkable in the city just a few years ago, “as was also linking the name of Santa Cruz with that of tourism.”

“Fortunately,” he added, “we have already overcome that first stage, which was one of self-congratulation, and today no one doubts that Santa Cruz is a city with the precise potential to say to the Canary Islands, Spain and the world” here I am; I have come to stay. ‘

He said visitor figures illustrated the growing impor-tance of the tourism industry in the Tenerife capital and insisted that “you are the main protagonists of this transfor-mation, you are responsible for the city receiving more than two million tourists, that there are more than 16,000 jobs linked to the sector and that our visitors leave 112 million euros in the city “.

For his part, the ninth deputy mayor and councillor for economic promotion, Alfonso Cabello revealed some of the novelties that will be launched in the city next year.

Among them, he cited the beginning of the tourist marketing of the Casa del Carnaval, the change of the operator of the Tourist Bus and the promotion of a gastro-nomic product club to take advantage of the excellent moment that the restaurant sector in Santa Cruz is going through, “with constant openings of establishments “.

Sr. Cabello also talked about the review of tourist information points in the city and the consolidation of the segment of fairs, conventions and conferences.

The opening ceremony was also attended by the vice president of the Cabildo and insular councillor of tourism, Alberto Bernabé, and the vice president of the hotel management of Tenerife (ASHO-TEL), Gabriel Wolgeschaffen.

The day also presented the stands of the Carnival, the routes and the floats for tourists; the route of the Tourist Bus, the different actions to be carried out in terms of gastronomy and commerce for 2018; as well as the network of tourist information points and kiosks and the support services for holding congresses and businesses.