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La Orotava aims to attract more tourists without over-exploitation 

La Orotava wants to becone a municipality of tourism interest in Tenerife but without attracting the masses and over-exploiting the accommodation offer.

This was one of the main themes stressed during the presentation of a Municipal Tourism Strategic Plan being developed by professionals and researchers from the University of La Laguna and the Universidad Europea de Canarias. The emphasis will be on sustainable tourism.

La Orotava council is also stressing that it will encourage citizen participation in the preparation of this relevant document.

With mass tourismn very much in the news at the moment in various parts of Spain, La Orotava wants to promote its charms but not at the risk of spoiling itself.

“We do not want to massify, count on a high number of beds, or generate large infrastructures that generate a negative impact, but quite the contrary,” say the plan leaders.

Mayor Francisco Linares stressed that this Strategic Municipal Tourism Plan will serve as a diagnostic and rapid guide for tourism managers and various sectors involved, along with marking the main guidelines to promote local promotion in and outside the municipality, and the various actions in the next few years. “With this, La Orotava will certainly be a reference for sustainable tourism,” he said.

 ”We are committed to a tourism that imposes the sustainability and the imprint of historical, artistic, ethnographic and natural heritage; and, for all this, it is essential to have a regulatory plan and to establish the guidelines to follow for the future. ” He added: “We want to be a city of the 21st century with the typical flavour of a town.” One of the objectives will be to change the habits of visitors who only stop over in La Orotava for half an hour or so, especially those who have visited the Teide National Park. Currently, the municipal tourism office serves about 40,000 users per year, but it is estimated that the Villa is visited annually by about 100,000 people.

It is hoped the plan will be ready for next summer and discussions with local groups will start in September.

“The objective is to have a plan that does not seek massive development, but the tourist who comes to La Orotava for a whole day or more to enjoy our shops, restaurants, museums and so on,” said tourism councillor Delia Escobar.

Minister of Tourism, Alberto Bernabé said La Orotava offered something different for the island and it as important that it made the most of its tourism potential.