Wine and gastronomy to play leading role in Canary tourism
Gastronomy is to play a major part in the promotion of the Canary Islands over the next few years, the Government has announced.
Within this, wine tourism will be one of the highlights, said Minister of Tourism, Culture and Sports, Mariate Lorenz as he announced details of the 2017-2020 marketing plan.
The Canaries were well represented at the recent Madrid Fusion fair, with the spotlight turning on its local products and food.
The presence of the Ministry of Tourism in the main international congress of gastronomy, held in the framework of Madrid Fusion, reinforces the policy set by the regional government to strengthen the relationship between the primary sector and the tourism sector through the project Grow Together.
“One of the main bridges of union of these two sectors is the gastronomy/restaurant sector,” he explained.
The Minister said if the Canaries wanted to continue to develop as one of the world’s leading holiday destinations, it needed to offer visitors different experiences.
To this end, local products and a huge variety of gastronomic offers characterised by the various areas of the archipelago were a vital way forward.
Tenerife was chosen as one of the guest destinations during Madrid Fusion, one of the world’s greatest culinary encounters.
Lanzarote, through the Saborea Lanzarote project, was also present.