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Arona unveils ten-year vision for “avante garde” facelift 

“Golden Mile” to be opened next month.

The transformation of Arona will be complete in less than a decade, offering a high-quality modern infrastructure.

Council leaders have attended the International Tourim Far in Madrid with the announcement that its main tourist centres will again have legal and planning security “in a few months”.

The Mayor, José Julián Mena and tourism councillor, David Pérez met with leading CEOs and presidents of the Spanish tourist industry as part of the presentation of their promotional strategies.

They described the planned transformation of Arona as “avant garde”, with the aim of filling the gap in the five-star market. They said there would be “strict controls and limitations” but there will be several new luxury hotels.

The modernisation plan will include the centres of Playa de las Americas, Los Cristianos and Costa Silencio.

The Mayor pledged “the maximum guarantee of legality and transparency” and said that in conjunction with Tenerife Cabildo, it was an unstoppable and ambitious plan of renovation.

One of the highlights will be the unveiling next month of the new-look avenida de Las Américas or “Golden Mile” , described as one of the most important tourist stretches not just in the Canaries but in Spain. Major work has been taking place over the last year.

The council says it features the best in shops and businesses, shows and conferences and helps to open the world to the new concept of Arona.

Sr. Mena said they were working hard to get legal certainty before this summer so that new projects and those waiting could go ahead. He said it offered a great opportunity for companies to invest and for businesses to flourish again.

The blueprint for the next ten years also includes renovated public spaces, creating the beach of Los Tarajales near the Arona Gran Hotel in Los Cristianos, new hotels, renovation of the existing accommodation and so on.

In the words of Sr.Perez: “A modern and innovative tourism project that seeks to restore the position that corresponds to Arona but with strict observance of legality and transparency.”