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Costa Adeje remains a favourite in Spain but pledges to redouble efforts 

A new accolade for Costa Adeje in terms of tourism appeal has been hailed as “good but not good enough” by council leaders.

The popular destination has been placed fifth on the list of Spanish venues which have generated the most growth in jobs in the tourism sector.

It is also top in the Canary Islands and fourth in the country in terms of the economic performance of its hotels in the five-star category and the best growth in the last quarter.

Tourism chiefs are pleased, especially as they concede that the summer period from June to September was not one of their best seasons.

Deputy Mayor and tourism councillor Ermitas Moreira hailed all the hard work which had been done in order to achieve and maintain this but added: “The data is good but not good enough. We must continue working on the same lines so that our economic engine helps us to generate more jobs every day and that is one of our goals for the coming year.”

Costa Adeje is the second largest archipelago in number of total jobs, with 10,255 followed by Arona and Pájara with 6,977.

Business investment is seen as paramount and this is regarded as the main way forward to create new jobs and improve the tourist destination.

However, the council is conscious to carefully balance new hotels with care of the environment.

Average occupancy stands at 85.2 per cent.

Tourism chiefs have pledged to redouble efforts in the coming months and have expressed optimism, particularly with the arrival of more visitors from northern Europe.

The deputy Mayor said they were working on a very ambitious strategy involving investors, tour operators, local companies, residents and agents to make sure Costa Adeje remains a favourite in Spain.