Canaries aim to attract more MICE
The Canary Islands wants to attract more congresses and has been taking this message to one of the industry’s most important events.
Imex in Frankfurt is a specific trade fair for the segment of MICE (meetings, incentives, congresses and events).
Although held in Germany, the exhibition offers the chance to make contact with potential clients from America and increasingly so, from Asia.
Last year, it was visited by nearly 15,000 delegates with another 3,500 exhibitors from over 150 countries.
Various promotional videos produced by Promotur were shown during the fair to advertise the many attractions of the Canaries and the opportunity to play golf on a range of wonderful courses.
In 2013, the archipelago attracted some 20,000 tourists linked to congresses and their daily expenditure is way above the average.
The fair is co-financed to the tune of 85 per cent by the European Regional Development Fund.