La Laguna goes Dutch
The charms of La Laguna have been promoted in the setting of an old castle in Amsterdam.
The Dutch market is the fifth biggest source of visitors for Spain, behind the UK, Germany, France and Italy. In 2013, numbers stood at 2.6 million.
La Laguna is part of the group of World Heritage Cities which is carrying out promotions in diverse destinations, including northern European which is seen as a major target.
A “Day of Spain” was held in the Duin Kruidberg castle and was attended by around 1,000 guests, including clients of Spanish imported products, the media and general public.
Heritage councillor for La Laguna, Julia Dorta said both Spain and the Canary Islands were very keen to attract more tourists from this part of the world. There will be other campaigns within the Dutch market during the rest of 2014.