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La Orotava’s welcome return to fair 

La Orotava evoked the senses when it was represented at Fitur for the first time in several years.

No municipal representatives attended but the stand was manned by members of the Centre of Tourism Initiatives on their behalf.

The message relayed was that La Orotava has a wide appeal – for touch through its historic buildings and rich architecture; for sight because of its viewpoints and the museums which echo history; for hearing, through the ringing of the church bells and sacred music; for smell, the aroma you get as you walk through the cobbled streets and for taste, its fine cuisine.

La Orotava also wants to become known as a venue for congresses and events as the town has numerous private and public spaces for hosting various celebrations.

Local development councillor, Felipe David Benítez said the idea was to show how accessible La Orotava was from the south of the island and the accommodation on offer.

He praised the efforts of the CIT in recent years in having turned around the municipality’s tourism fortunes and was delighted they had once again had their own stand at Fitur where visitors were greeted by an attendant dressed in typical La Orotava costume.