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Public to shape capital’s future 


Santa Cruz has pledged the “most extensive consultation exercise ever” over plans for a new tourism strategy.

Council leaders say the blueprint will cover the next 20 years and is seen as vital to the future shape of the capital and drawing more visitors in.

A document is being drawn up called “Commercial city, tourism and services” and will include at least 50 ideas. These will range from tourism products to the shops and port area.

Chief executive officer of the Development Corporation, Florentino Guzmán said the plan would “be subjected to a process of unprecedented citizen participation.” This will be carried out through various channels, such as meetings, exhibitions and a web channel.

“Tourism in Santa Cruz is an important sector which we must address,” said the chief officer.

Experts from the University of La Laguna have been involved in drafting ideas which are in the initial stage. The next process will be to open public consultation, details of which will be announced shortly.