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Money could prove concert’s stumbling block 

 

Arona Council says it is considering the return of a big music concert to Los Cristianos although funding will be the biggest problem.

A relaxation of Spain’s controversial Coastal Law could mean permission can be given for tourism events on the beach, provided environmental safeguards are met (see “Viewpoint” in this edition).

Spanish newspapers are already reporting that at least one producer is interested in staging a concert and that, in principle, the local council would back the initiative. However, both say it will take a lot of money, possibly more than a million euro, and support and contributions would be needed from the Spanish and Canary Governments, Arona and Tenerife Cabildo.

One of the big ideas comes from the same company which ran the previous “Son Latinos” festival at Las Vistas, Los Cristianos. It would be on a different format, with more widespread European music and 2014 could be the target. The potential organiser believes this would broaden its appeal and bring in more visitors, in turn giving a boost for the local economy, restaurants, bars and associated services.

Arona Council says it is having meetings with two producers and cannot disagree that such an event would be hugely beneficial during such a bad economic crisis. However, it is this aspect which is likely to prove the big stumbling block ie lack of cash.

Big pop concerts have been held in Tenerife over recent years, including Elton John and Simply Red, and proved a big success from a visitor point of view but very difficult in terms of funding.