Linea Directa reaches 2 million customers and beats its profits record
In clearly difficult economic times, with the insurance sector decreasing for the fourth consecutive year, Línea Directa Aseguradora has closed 2012 with the highest profit levels in its history: 121.5 million euros before tax, representing an increase of 13% on the previous year. There have been three main reasons for this: the sharp rise in the number of customers, effective underwriting risk management and the improvement of all the company’s processes and services, which have enabled it to reduce expenses without diminishing the scope of the cover offered.
As a result, the total number of policies, which since last February has exceeded two million, rose by over 105,000 last year, mainly thanks to the Home Insurance Area, which in the 5 years since it was launched, now has over 230,000 policies without having resorted to mergers or acquisitions.
The International Area, a strategic business
Línea Directa offers its foreign policyholders living in Spain all its services in English and German. As a result, purchasing the policy, making enquiries, dealing with accidents, sending documentation and 24-hour road assistance can all be carried out both in English and German, at a time which suits the policyholder and with only one phone call. In addition, Línea Directa’s International Area offers its policyholders a translation service which they can use for dealing with repairers.
The International Area is a key strategic factor for Línea Directa, through which the company offers its foreign customers totally exclusive services, discounts and offers.