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Tenerife Pearl and the Spanish Red Cross sign an agreement to strengthen the “Back to School” charity campaign 


This initiative is expected to help about 100 pupils from  7 municipalities of Tenerife.

The Spanish Red Cross in the province of Santa Cruz de Tenerife and Tenerife Pearl (Perla Canaria SL) signed an agreement at the beginning of May. It lasts until August 31st and is in order to raise funds to support the “Back to school” solidarity campaign, which is expected to help about 100 minors in a situation of social and economic difficulty from the municipalities of Adeje, Arona, Puerto de la Cruz, Candelaria, Santiago del Teide, Guía de Isora and Santa Cruz de Tenerife.

This initiative is based on the sale of a “fundraising bracelet” by Tenerife Pearl (Perla Canaria SL), specialists of pearl jewellery, from their 8 shops distributed in Tenerife (Armeñime, Candelaria and Puerto de la Cruz) and in Gran Canaria (in Playa del Inglés, Meloneras, Arguineguín and Mogán), and through their online shops: www.tenerife-pearl.com and www.perlacanaria.com.

For each bracelet sold for 9,95 euros, Tenerife Pearl will donate 1 euros to the red cross.

The humanitarian institution can then spend the total amount received to purchase school materials (pencils, notebooks, pens and sports shoes, etc…) minimizing the economic impact at the start of school on families with economic difficulties thus allowing minors to start the new academic term.

This is a basic aid in areas where people are cutting costs in order to make it to the end of the month. A lack of material affect an important part of the population that goes to the Institution for assistance.

These interventions are only some of the measures taken by the Spanish Red Cross to strengthen the aid appeal launched last year, in order to cater for 300,000 people who are in a situation of extreme difficultty nationwide, in addition to the two million people they attend annually.