Early alert over 30th Festival
Organisers of the Canary Music Festival have already started to promote the 2014 event.
The popular event is a year away, taking place each January and February, but the committee wants to give it as much international exposure as possible. They believe it is an integral part of the attractions the Canary Islands can offer and many visitors plan their holidays to coincide with the concerts.
Germany is a big target so the Festival was represented at the recent International Tourism Fair held in Berlin.
2014 will be the 30th anniversary so special attractions are being planned.
The German market is renowned for having experienced travellers as nearly 89% have been abroad and 40% have visited the Canaries. It is the second largest market after the UK but the first in terms of expenditure.