La Orotava seeks new tourism status “Gran Afluencia” BID
La Orotava is to bid for official status as an important attract of tourism.
The local council feels this will benefit all traders and help to attract more holiday-makers, especially as shops will have greater flexibility over their opening hours at weekends and holidays.
The bid will be made to the Canary Government on the basis of La Orotava’s wealth of historic attractions and its visitor numbers of 400,000 a year.
Economic development councillor, Felipe David Benitez said designation as “Zona de Gran Afluencia Turistica” would also serve as an enouragement for the creation of new businesses in the town.
The area affected would include the bus station, San Francisco, the Museo de Artesania Iberoamericano and Villa Arriba but not the San Jerónimo industrial area.
It will not mean that businesses in La Orotava will be open every Sunday but there will be greater options such as opening on a Saturday afternoon or on occasional Sunday.
Steps are now being finalised to present the town’s bid.