Join our club, Puerto businesses urged
Businesses in Puerto de la Cruz are beign invited to join a new “club”.
Tenerife Cabildo has presented its vision of the “Puerto de la Cruz Experience” to a score of entrepreneurs.
The project is all part of a larger project to reposition the town’s tourism appeal under the Modernisation Plan and increase competitiveness of the municipality.
Cabildo vice-president and tourism chief, Carlos Alonso said the club would promote the best of Puerto de la Cruz and create new experiences for visitors.
A wide selection of companies are being invited to join the club, including museums, restaurants, hotels, apartments, car rental companies hiking, star-gazing and volcanoes, diving clubs, water sports and others.
It is being stressed that the Puerto de la Cruz Experience is not a brand destination but a brand product so it will be used to promote only the companies which are part of it.
Delegates to the ITB tourism fair in Berlin were among those who recently received details of the new club and there will be a further presentation to tour operators in Madrid in May.