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Linea Directa becomes the first insurer to sell its products via mobile telephone 


Línea Directa has launched its new website for mobiles, which makes it the first insurance company to distribute its products via smartphones. The new site, which uses xhtml technology, is compatible with the iOS, Android and Blackberry operating systems and is capable of offering customers a price in under 3 minutes while asking them no more than ten questions. In addition, unlike other websites, which use “masks” in their mobile versions, Línea Directa’s new quoting system is 100% adapted to smartphone technology.

The website will initially be available for offering car insurance quotes and will then be extended to cover the company’s motorbike and home insurance sectors. Linea Directa’s new page for smartphones also includes information on the insurer’s main products and services and offers a click-to-call service which allows users to send a request for the company to call them if they have any questions or if they wish to purchase the policy with the help of an operator.

Línea Directa’s committment to mobile technology is part of the growing importance of Internet searches on smartphones, due to the fact that in 2015 over half of all searches on the Internet will be carried out using these devices.

With this new tool, the insurer hopes to provideover 150,000 quotes per year and strengthen its position as the leader in Internet and mobile applications. The new quoting system has been designed taking into account aspects such as Internet surfing habits, easy operation, simplicity and user-friendliness for the customer.

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