German brand Mercedes-Benz has chosen to present its' two latest models, the C and SLK, in Tenerife from March 2 - 25th, attracting more than 700 journalists from around the world.

Every day up to 60 Journalists land in Tenerife to spend three days testing the car (40 model C's and 34 SLK's). Journalists from Asia and North America are testing the vehicles, passing-through Teide National Park, Buenavista del Norte and Guía de Isora while getting to know some of the island's most beautiful natural areas.
First vice president and head of the Cabildo Insular de Turismo José Manuel Bermúdez expressed his satisfaction with Mercedes-Benz' choice of location to test its latest models, making the event a huge promotional tool for Tenerife while demonstrating its' ability to host international events.