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Puerto de la Cruz, the original tourist resort in the Canary Islands, lost a further 17% in the number of visitors during 2009.

The report, presented by the Cabildo in February, suggested that an average 53% of hotel beds were filled by approximately 850,000 visitors. The report once again urges rapid reforms and a thorough modernisation of hotels and infrastructures, something very difficult to envisage without massive external help in the current economic conditions. It also suggests clients coming to Puerto should be offered a special pampering treatment, such as that the Tigaiga Hotel gives its own clients, in order to bring back the necessary faithful, repeat visitors. But one thing is making the visitor feel very important. The other is carrying out the amount of refurbishment required to permit hotels to compete with modern installations on offer elsewhere.