French market soars in La Palma
La Palma has been presenting its tourist offer in Paris to French tour operators.
The action, coordinated with Indigo, the communication agency of France with which La Palma Tourism works, was attended, among others, by the Karavel tour operators, Cercle des vacances, Comptoir des voyages, Alterumbo, Arts et vie, Jet tours and Intermedes, as well as a journalist from Le quotidien du tourisme, a means of communication for the French professional tourism sector.
At the event, the Minister of Tourism, Alicia Vanoostende, made a presentation of the island’s tourism resources, after which a dialogue was generated among the attendees, clarifying queries and questions about the destination.
The French market, with a total of 15,800 tourists in 2017 on La Palma, according to data from Frontur, has grown significantly in recent years. Of the Gallic tourists who travelled to the island, 70% did so through direct charter flights with France, while 21% came to the island through flights stopping in Madrid or Barcelona. The rest came from flights from Belgium and Switzerland, bordering countries.
The French tourists who come to La Isla Bonita have as special motivation the climate, the tranquility and the landscapes of the island, but also the offer of active tourism, with special attention to the practice of hiking and cycling.