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Canaries aim to cement position as leading European destination 

PAGE 12 CANARIES AIM

The Canary Islands’ Plan for Tourism 2025 has brought together professionals in a work table in which the challenges faced by the tourism sector were discussed.

The appointment, programmed by the Tourism Department of the Government of the Canary Islands, had the collaboration of agents related to the governance of the promotion, who tried to develop a common road map that favours the sector and that adapts to the new needs and customers who visit the archipelago.

The coordinator of the table, Manuel Luis Hernández, explained that “in the session there has been the representation of commercial departments of accommodation, complementary offer, activities and experiences to make an analysis of what we face, the weaknesses, the strengths and market opportunities in tourism promotion.”

The director of Promotion of Tourism of the Canary Islands and participant of the table, Elena González, considers that “it is very interesting to exchange views with other agents that participate in the same sector but from other areas that make up the global offer of the destination.”

“Times, needs and customers change, so it is essential not only the preparation of the Plan, but to have these work tables where all share our contributions,” she said.

The Government of the Canary Islands, through its Ministry of Tourism, is working on the preparation of this new Plan with the collaboration of around 1,500 experts from different sectors related to tourism in order to enrich this strategy through the experience of social agents both public and private. The participation process has different phases, among which are personal interviews, technical round-tables on specific topics, cross-cutting tables in seven of the islands and electronic voting in real time.

The Canary Islands Plan for Tourism 2025 aims to consolidate the position of the Archipelago as the first European region in tourist overnight stays and as an autonomous community that contributes the most employment to tourism, integrating in turn sustainability concepts of the destination.