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Puerto de la Cruz wants to become a leading technological destination 

PAGE 8 PUERTO DE LA CRUZ

Puerto de la Cruz has become part of the Network of Intelligent Tourist Destinations (DTI) which was launched in the headquarters of the state secretariat of tourism in Madrid.

The tourist city is included in this national network as beneficiary of the call for aid for the development of the National Smart Territories Plan of the Digital Agenda for Spain Smart Tourist Des-tinations, aimed at the transformation of Spanish tourist destinations into Intelligent Tourist Destina-tions.

The Mayor, Lope Afonso and tourism councillor, Dimple Melwani, travelled to Madrid to sign the letter of adhesion to the DTI Network with the presence of the Minister of Industry, Com-merce and Tourism, Reyes Maroto; Secretary of State for Tourism, Isabel Oliver; Secretary of State for Digital Advancement, of the Ministry of Economy and Business, Francisco Polo; the president of SEGITTUR, Enrique Martínez; and the general secretary of the FEMP, Carlos Daniel Casares.

Sr. Afonso said being part of the Network of Intelligent Tourist Destinations (DTI) provides “added value to Puerto de la Cruz and gives us the opportunity to create synergies between des-tinations, share and ex-change knowledge in this area, during the process of digital transformation and analysis of challenges, as well as in the search for solutions that will allow the trans-formation of the Puerto de la Cruz destination towards a model of intelligent tourism development that directly affects the improvement of the tourist experience and the quality of life of the residents.”

Tourism councillor Dimple Melwani said she was pleased to be able to conclude another phase of the project.

“Since the signing of the adhesion to the Intelligent Tourist Destinations Project, last June, we have already delivered the first request of the requested documentation and the questionnaire so that soon we can plan the visits and meetings of the work team (Segittur and City Council), with the different agents for the assessment of the diagnosis and audit of the destination “. In this process, “it is a luxury to be able to share experiences and knowledge with other tourist destinations of the DTI Network,” she added.

The DTI Network is made up of almost 70 town councils and entities or districts that have been the subject of a diagnostic report and an action plan for their conversion into Intelligent Tourist Destinations, and which have launched initiatives linked to smart tourism thanks to the aid both of Red.es and of the Integrated Sustainable Urban Develop-ment Strategy.

Among the objectives of the Network are to reinforce the coordination and integration of the perspectives of the public managers of each destination, the tourism industry, the retail trade, the technology industry, the operators, the service providers, the residents and the tourists. For this, the Network will have a Technical Office that, through SEGITTUR, will serve the destinations by accompanying them in the process, in order to identify solutions to advance in the digital transformation.