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Golf booms in Tenerife as tourism targets Sweden 

PAGE 37 GOLF BOOMS 2

Golf is booming in Tenerife and further growth is expected. Tenerife Cabildo says the tourist spending of golfers last year on the island is estimated at 83 million euros for the total of their holidays.

Tenerife Tourism, through its Tenerife Golf brand, recently attended the Nordea Masters in Sweden, one of the main golf events on the continent held in Gothenburg.

Tourism Adviser, Alberto Bernabé said: “Golfers left an estimated revenue of 83 million euros last year in Tenerife, which gives an idea of the importance of this segment of travellers.”

The island has eight courses, plus Tecina Golf in La Gomera, also associated with Tenerife Golf.

Sr. Bernabé said the promotion in Sweden sought to consolidate the arrival of golf players to the island from that country, one of Tenerife’s main markets for this sport, as well as to maintain permanent contact with Swedish tour operators and, in general, , of the Nordic countries .

Sweden has more than 600,000 golf players and is one of the European countries with the greatest enthusiasm for this sport.

In Tenerife, the increase in golf fees (rate that golfers pay to play in a course) in the last five years is more than 30,000: 325,610 in 2017 compared to 293,896 in 2013, almost ten per cent. The players resident in Tenerife spent in 2017 a total of 77,362 green fees. Among them, those of British, German and Spanish nationalities stand out.

In relation to non-residents, green fees spent amounted to 248,248 last year, with travellers from the United Kingdom standing out with 85,885; Germany, with 65,308, Nordic countries, with 24,602; Spain, with 21,540; and Sweden, with 13,110. In 2017, 1.5 percent of tourists who visited Tenerife practiced golf, which represents about 75,000. The average age is 52.2 years, and their median income (84,000 euros) is 23 per cent higher than the average number of tourists who spend their holidays on the island. Their stay in Tenerife is around 10.7. days, also above the average which is nine days.

They rent more cars that the rest of the travellers and spend about 1,600 euros per person and stay, almost double than other tourists who arrive at the destination. The annual income that the golfers contribute to the island is estimated at 83 million euros for the set of expenses on their holidays, of which about 20 million are specific to the practice of golf.