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Boom times for family tourism in Canaries as figures soar 

PAGE 14 Boom times for family  tourism in Canaries as figures soar

The number of tourists with children who choose the Canary Islands as a holiday destination has grown by 68 per cent in seven years.

In 2017, more than 2.5 million adult visitors came to the islands accompanied by almost two million children under 15 years of age and their turnover amounted to 2,519 million euros, 86.4 per cent more than in 2010.

The archipelago’s hotel and leisure offer attracted last year 2,569,980 adult tourists who travelled accompanied by almost two million children under 15 years (1,992,847), while in 2010 this figure was 1,528,248 visitors accompanied by 1,480,762 children, according to the data provided by Promotur Turismo de Canary Islands, dependent on the Ministry of Tourism, Culture and Sports of the Government of the Canary Islands.

In addition, the annual turnover in the Canary Islands of these tourists amounted to 2,519 million euros in 2017, while in 2010 it was 1,351 million, so the increase was 86.4 per cent in this seven-year period.

As it happens with all the visitors who enjoy their holidays in the Canary Islands, the good weather and the sun are the fundamental reasons for the choice of destination: up to 91.5 per cent visit any of the islands seeking to get away from the cold or of extreme heat. In addition, virtues such as rest and tranquillity, as well as a wide complementary offer aimed at the discovery and enjoyment of each of the island destinations are essential to opt for the archi-pelago.

In fact, 35.8 per cent choose the Canary Islands for the beaches, many of them with safety conditions that provide a plus for those who travel with children (lifeguard stations, for example) or with complemen-tary leisure elements that add comfort and fun. Considering the archipelago as an ade-quate space for minors is another of the most valued points in their choice, with 34.7 per cent. Tranquillity and rest is important for 28 per cent, followed by the beauty and uniqueness of its landscapes (17.6 per cent), the possibility of knowing new places (13.6 per cent), the price (12 per cent) and safety (10.5 per cent).

It should be noted that investment in leisure is more relevant in this type of visitors, as they contract more organized excursions, 22 per cent compared to 17.7 per cent of the rest, and more activities for fun, with 16.7 per cent compared to 8.4 per cent of the average.