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Lanzarote praises single-use beer bottes initiative on “eighth” island 

PAGE 14 lanzarote praises  single use bottles

A brewing company has been praised for a pioneering scheme which will save vast amounts of glass, cartons and plastic on the “eighth” Canary island of La Graciosa.

Lanzarote Cabildo, which has responsibility for the tiny island, is promoting and supporting, through its Biosphere Reserve, corporate social responsibility projects with “exemplary initiatives such as the one that the Canary Islands Brewing Company in La Graciosa is carrying out since the beginning of this summer with a pioneering project in the Canary Islands.”

This was explained by the president of the Cabildo de Lanzarote, Pedro San Ginés, during the presentation of the initiative by the person in charge of Corporate Affairs of this Canarian company, Luis Durango Pérez, and the director of Operations, Jorge Francisco.

The president congra-tulated this company “for its commitment to sustainable development and the insular environment reflected in the philosophy not only of production that has allowed in recent years to reduce the environmental footprint in the productive processes of its activity, but also by the numerous projects developed in terms of corporate social responsibility in the whole of the archipelago.”

Specifically, they detailed that with this new action will stop generating more than 31,000 kilograms of waste per year of glass, cardboard and plastic in La Graciosa, with the replacement of single-use beer bottles that are sent to the island by returnable containers.

Sr, Gines said “This is extraordinary news that we must support and make known in an exemplary way because the care and respect for our territory and environment is everyone’s business, not only of the public administrations.”

He said the Cabildo had been working for many years towards this aim, through the objectives set out in the ‘Strategy, Lanzarote 2020’ or the Biosphere Reserve Tourism Product Club, of which some 15 companies have already been certified, the numerous actions undertaken by the Volunteering ‘Together We Biosphere’ involving both companies and an army close to 500 volunteers and actions of the ‘Plastic Zero’ campaign of the Reserve or other initiatives of this kind un-dertaken in recent years.

Director of Operations of the Canarian Brewing Company, Jorge Francisco, thanked the authorities for their colla-boration in disseminating the project, and explained that “the concern for sustainable development and the protection of the environment has led the Canary Islands Brewing Company to the recent start-up of this pioneering project in La Graciosa, aimed at improving waste management.”