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FITUR travel fair was worth every penny, says Arona 

PAGE 10 FITUR travel fair was  worth every penny, says Arona

Taking part in the recent FITUR travel fair in Madrid was worth every euro for Arona, in fact, four times over according to an official analysis.

Mayor José Julián Mena said the government team had pledged to look at every investment made in promotional events and actions with the money from the public coffers “as a measure of transparency and respect for citizens.”

A report by the specialist company Corporación 5 re-vealed that for each euro invested by the municipality in Fitur (a total of 95,000 euros), the Arona brand achieved a positive media impact that multiplied the investment by 4.4.

The impact generated on Facebook, Twitter, Instagram and Youtube produced a return of investment of 166,000 euros whilst the traditional press was in second place, with nearly 137,000 euros.

Radio generated a profit of almost 13,000 euros and television appearances exceeded 11,505 euros. Conventional advertising generated impacts that amounted to 90,000 euros and the digital press was close to 3,000 euros.