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Logo revealed for 2018 Women’s Basketball World Cup 

PAGE 39 Logo revealed for 2018  Women's Basketball World Cup

A volcano, an island and a basketball are the basic elements of the logo of the 2018 Women’s Basketball World Cup that will take place in Tenerife in September.

The great sporting event of the season to be held in La Laguna has had its first stage with the presentation of its corporate image. The ceremony was attended by the Mayor of La Laguna, José Alberto Díaz, and the councillor for sports, Agustín Hernández.

FEB president Jorge Garbajosa has assured that “the designers have opted for a quick and easy identi-fication: sea, island, volcano, hobby, passion and basketball. This is Tenerife, this is what this wonderful island means. So, I think that it collects all the necessary elements to represent the great sporting event that we are going to celebrate and the illusion that we are putting to carry it out with the greatest possible success. “

On the other hand, Lena Wallin-Kantzy, a member of the FIBA Executive Committee, stated that “FIBA is delighted to team up with the Spanish Basketball Federation, with the objective of bringing forward a new top-level event, as was the case with the 2014 World Cup. FIBA is aware of the importance of promoting female basketball and allowing players around the world to demonstrate their skills at all levels. “

The brand image and the 2018 Women’s World Cup logo take inspiration from the topography of the Canaries and Tenerife. The iconic elements of its nature have been taken into account to represent the arrival of the largest sporting event that Tenerife has had the pleasure of organising.