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Lanzarote to attract tourists through new “sustainable destination” image 

Efforts are being stepped up on Lanzarote to position the island as a sustainable destination and an international reference in the field of responsible tourism.

The Cabildo says this is one of the main platforms on which it will be building its strategy to attract tourists in future years.

The project is being headed by the Lanzarote Foreign Promotion Society (SPEL) which has set up a working group with representatives from various bodies and businesses involved in sustainability.

The creation of the group is a requirement of the Bio-sphere (Biosphere Responsible Tourism) standard, the prestigious certification that Lanzarote already has.

According to the coun-cillor of tourism of the Cabildo of Lanzarote, Echedey Eugenio, “this initiative responds to what is one of the main lines of action contemplated within the strategy of qualifying our destination with products that distinguish us, beyond sun and beach , in order to attract a type of tourism that is willing to spend more in a destination that values and appreciates.”

The respectful manage-ment of the environment and the responsible development of the tourism industry, the main motor of the island that directly or indirectly moves 90 per cent of the island’s economic activity, “is not only a desire or an aspiration of a sustainable destination, but that for Lanzarote is an unrenounceable objective ” she added.

Echedey Eugenio said the perception abroad was that Lanzarote is a unique and distinctive island, “an image closely linked to our long history of international recognition we have received in terms of sustainability.”

An action plan is being drawn up to identify what needs to be done and how.