“Happy Streets” initiative will attract more tourists to Costa Adeje
Costa Adeje wants to promote itself as a unique destination offering the potential holidaymaker all sorts of experiences, with special events being top of the list of attractions.
Under the brand of “Happy Streets”, the resort is bringing together all the leisure offerings for all types of customer profiles: families, couples, seniors and young people, with specialised products for sports, nature, shopping, gastronomy and culture, all 365 days of the year.
A new website has been set up, accessible through ww.costa-adeje.es.
“This will allow the re-servation of activities, products and services to configure an “a la cartê” holiday that does not miss anything,” said tourism councillor, Ermitas Moreira.
Details of this new direct sales platform were presented during the recent International Tourism Fair of Madrid.
A number of specific attractions and companies have already tied up with the council for the venture, such as the Hard Rock Hotel, Siam Park, Farra Producciones, Monkey Beach, La Terrazza del Mare, Le Club and Creventy.
“Our destiny has become increasingly clear that the main challenge we are facing is to address the uniqueness of the different profiles of tourists, configuring an offer of leisure to live up to their expectations,” said the Mayor of Adeje, José Miguel Rodríguez Fraga.
Costa Adeje also wants to position itself as a preferred destination in the celebration of socio-cultural events and organise suitable packages for congresses and festivals. “The Passion of Adeje” was promoted during the fair.
Plans are also being made to make the XXVIII edition of the Rally Villa de Adeje Cicar an international event through the European Rally Cup. To do this, it will need to pass the technical inspections during the next edition, so if everything goes well, in 2019 this test could have a European character.
Both the Mayor and the council highlighted the contribution of these sports events to the tourist destination, as it attracts a visitor very defined and that provides wealth.