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Ashotel president warns about threat from competitive markets 


We have to continue growing in tourism by improving the accommodation plant.”

This is the view of the president of Ashotel, the hotel management of the province of Santa Cruz de Tenerife, Jorge Marichal.

“In Tenerife, we can and we must continue growing in tourism but we must do it by improving the obsolete accommodation plant, ” he told members of the Tenerife Network business platform, chaired by Juan Barrientos.

On the occasion of the recent tourism fair in Madrid, Fitur, the president of Ashotel shared with entrepreneurs the good time tourism is experiencing in the Canary Islands, although he added that “we are touching the ceiling in terms of tourist prices in Spain in general, and in the Canaries, in particular. “

Sr. Marichal added: “It is important that we take into account that we have competitive markets such as Greece, Egypt or Turkey, whose political situation will one day improve. In fact, many European entrepreneurs are already investing in these destinations waiting for the right time, especially considering that the profit margins for tour operators is higher in these countries. “

The president of Ashotel felt that the system of certain municipalities going separately to Fitur was not good for the image of Canarian tourism, especially because the message is distorted. However, he argued that “we can feel proud of being an industry that makes efforts to renew and reinvent itself”, but “the government has to take a step forward to avoid the division of the municipalities.”

Sr. Marichal said they were still waiting for the Supreme Court to rule on vacation rental rules following an appeal by the regional government.

“For now we must wait for justice is pronounced,” he said.

In any case, he assured that “Vacation Rental must exist, but within an order and meeting tourist standards.”