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Are you an unconventional tourist? New Canary initiative could help 

PAGE 15 ARE YOU AN UNCONVENTIONAL

Tourism chiefs in the Canary Islands have launched a new initiative aimed at the “gourmet” traveller who wants to taste something different on their visit to the archipelago.

The initiative goes under the title of “The other map” and is described as “a communica-tion platform aimed at a specific segment of travellers looking for unconventional experiences beyond the best known places and activities.”

Cuisine is one of the key platforms but also being promoted are culture, crea-tivity, architecture, shopping, unique accommodation and the stunning landscape of the Canaries.

Minister of Tourism, Culture and Sports of the Government of the Canary Islands, Isaac Castellano unveiled the details and commented: “It’s another map of the islands aimed at a specific segment of travellers who do not want to feel tourists in the traditional sense.”

Around the axis of commu-nication “True Moments for Atipycal Tourists”, the new communication platform includes a website in Spanish, English and German (www.ca-naryislandsothermap.com) with audiovisual and written information of more than 140 experiences narrated by well-known bloggers from the national and international scene. Gastronomy, culture, creativity, architecture, shopp-ing, unique accommodation and landscape are the main themes of the proposed experiences, from a visit to an agricultural farm or to a fashion design workshop to many unusual places that tourists usually do not know.

Isaac Castellano, who was accompanied by the Deputy Minister of Tourism, Cristóbal de la Rosa, and the managing director of Promotur, María Méndez, explained that this initiative aims to publicise the many attractive possibilities that the islands offer “beyond the most well-known and usual tourist places and activities with the aim of attracting a typology of visitors with a high potential for the future: ‘the modern gourmets’.

In this sense, the Minister of Tourism said that this platform aims to “expand tourism beyond accommodation and catering services in the strict sense and contribute to the extension of the benefits derived from tourism success of the Canary Islands to other companies, mostly local.”

He said they were offering an annual average of 250 actions of differentiated tourism promotion, the majority online.” As a balance we can say that together the different websites of the Canary Islands brand have accumulated in 2017 more than 8.5 million visits In addition, the videos of the brand on YouTube and Face-book exceed 104 million views.”

For his part, Cristóbal de la Rosa pointed out that “The other map responds to the strategy of customer diversi-fication that the Ministry of Tourism has been developing, through Promotur, especially in those markets considered mature, in this case Spain, United Kingdom and Ger-many”.

Maria Méndez explained that “all the experiences collected on the web are recommended, in the first person, by influencers and travel bloggers who have contributed their personal and trendy vision of different destinations of all the islands. In a language of social net-works, these bloggers have contributed to its dissemi-nation by publishing their content on their social profiles with messages in which the recommendation is based on discovery. “

New and original proposals will be added on a regular basis.