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Tenerife looks to its tourism future 


Tenerife wants to increase its appeal to the Spanish market, grow in quality, attract more flights from different locations and encourage visitors to spend more.

Both the Cabildo and municipalities throughout the island put forward their plans for the year ahead at the International Tourism Fair (Fitur) in Madrid.

This summer, the holiday resorts of the island will be facing new challenges due to the “bounce-back factor” from the previous competing destinations of Turkey, Egypt and Tunisia.

Tenerife as a whole will be promoting its gastronomy and diverse leisure activities as well as its traditional attrac-tions. It also wants to bring more tourists in from the mainland, the second biggest market to the British.

Arona says it wants to move forward by offering ho-lidaymakers something di-fferent and to become known as “the red carpet” muni-cipality which hosts numerous top events.

The Mayor, José Julián Mena said they were in a position of ” unimaginable strength”. He said the muni-cipality had recovered the confidence of investors and it wanted to become a ben-chmark, both in Tenerife and the Canary Islands, for hosting public events of a national and international nature.

“Arona is positioned in this situation as the Canarian capital of leisure, an offer based on national and international events, always linked to values, and within the framework of one of the best climates in the world,” he said.

Events being promoted include the Los Cristianos Carnival, Tenerife Fashion Week, Las Americas Pro surfing and the the ARN Culture & Business Pride.

Puerto de la Cruz, mean-time, is promoting itself inter-nationally as a destination for wellness and health, linked to high quality services and excellent renovated hotels.

The Mayor, Lope Afonso said this gave another dimen-sion for the five million tourists who chose Puerto for their holidays each year and took the municipality back to its roots.

The Loro Parque company was also represented at Fitur to promote Loro Parque itself, Siam Park, the new Poema del Mar aquarium, the Hotel Botánico and Oriental Spa Garden and Brunelli’s Steak-house.

Los Realejos wants to promote itself as a venue of excellence for sport, re-creation and leisure whilst Granadilla says it is a muni-cipality of experiences.

Costa Adeje, the biggest tourist municipality, says it is no longer a question of attracting more holiday-ma-kers but concentrating on quality.

“Our destiny has become increasingly clear that the main challenge we are facing is to address the uniqueness of the different profiles of tourists, configuring an offer of leisure to live up to their expectations,” commented the Mayor, José Miguel Rodríguez Fraga.