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Puerto launches first official tourism website as numbers boom 

PAGE 3 Puerto launches first  official tourism website as numbers boom copia

Puerto de la Cruz has launched its first official tourist website, www.visitpu-ertodelacruz.es, which includes practical information for travellers.

The new project is in accordance with the tourist positioning of the destination, which enhances the qualities of the municipality to attract the active tourist and motivated by the enjoyment of nature and who seeks a destination with its own identity.

The vice-president of the Cabildo and insular councillor of tourism, Alberto Bernabé, said Puerto was going through a renaissance with five years of continuous growth thanks to the joint and coordinated work of public administrations and the private sector.

Puerto’s Mayor Lope Afonso said the municipality “has established itself as a benchmark for national tourism and as a destination for short breaks, as evidenced by the fact that it is one of the most popular tourist destina-tions.”

Councillor for tourism Dimple Melwani, said that “we want this website to be useful not only for the traveller but also for citizens and for the sector.”

Very intuitive, easy and with a clear language focused on the new tourist positioning of the city, it is currently available in three languages – Spanish, English and German- and includes a professional part with information about companies in the municipality that meet certain standards of quality.

As the official website of the destination, it will be the point where all the tourist information of interest for the traveller will be gathered, while it will be presented as a space open to contributions from both the professional tourism sector and the citizens.

The manager of the Urban Development Consortium for the Rehabilitation of Puerto de la Cruz, Fernando Senante, recalled that in 2017 “we have reached the number of tourists that we had as target in 2020 and it was because we achieved that the renovation of the destination was not do it simply from the urbanistic point of view but jointly with the promotion and the implementation of the management that the PMM foresees.”

Puerto de la Cruz launched a promotional campaign in October as a destination for short breaks for autumn / winter with the aim of attracting national tourists. This initiative was carried out in collaboration with Logitravel, one of the great Spanish online travel agencies.

The campaign, which lasted 75 days, sought to attract national travellers and generate sales through direct offers offered by Logitravel from five Spanish cities with direct flights to Tenerife.

The results of this promotional initiative show that, with an investment in digital media of 5,500 euros, a return of more than 700% has been obtained, which has resulted in an increase in package sales of 26 per cent compared to 2016.

Both the new tourism website and the campaign have been financed with contributions from the Cabildo, the City Council and the Urban Development Consortium for the Rehabilitation of Puerto de la Cruz through the Marketing Plan.