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New tourism figures show Puerto is flourishing again 


Puerto de la Cruz has improved its tourism indicators in the four months of the year from July to October 2017.

The main sector of the local economy has consolidated the recovery and obtains encourag-ing data for the final stretch of the year, says the local council.

This is the result of the latest Barometer of Profitability and Employment of Spanish Tourism Destinations, prepared by Exceltur. In it, the improvement is confirmed and strengthened with an increase of 5.8% in the average income per available room with respect to the same period of the previous year (RevPar), standing at 51.8 euros, almost twice as much as in 2010, and an increase of 5.1% in tourist employment, with a total of 6,276 new members of Social Security for the period from June to October of this year.

The data is complemented by an accumulated annual average of 84.10% occupancy, until October, which eliminates the seasonality in the des-tination, with the occupancy percentages constant during the ten months of the year. This figure is well above the Spanish average of occupation which stands at 69% and above the national holiday average of 81.70%. The Average Daily Rate (ADR) stands at 61.70 euros, four per cent higher than the same period in 2016.

The Mayor Lope Afonso said Puerto’s new position was down to the renovation of numerous tourist facilities and the investment of a dozen new private initiatives that will be incorporated into the next “Modernisation and Improvement Plan”.

Tourism councillor, Dimple Melwani said the year was expected to end with record figures.

The figures are reflected in positive tourism spending. The joint work of the public administration with the private sector, the confidence in the new positioning and the tourism promotion strategy towards the model of experiences related to active tourism and nature, local gastronomy, culture, festivals and traditions, has played “a decisive role in the recovery and improvement of Puerto de la Cruz as a tourist des-tination on the rise, “said the Mayor, who highlighted the new investment initiatives that are coming and some already announced such as the” new Hotel Chiripa, which will become a five-star hotel, or the conversion of the Bellavista apartments that will reopen in November as a four-star hotel, the Atlantic Mirage Hotel and quite likely the awarding of the former Hotel Taoro”.

The municipal tourism department has good forecasts for the winter season, hoping to exceed the figure of “920,000 tourists staying” at the end of the year.